I have about 15 tanks right now with dart frogs in them, this is kinda my specialty..
I have a short answer and a long answer.
you can make a tank pretty basic and nice looking with the right supplies. there are tons of soil types you can use in the hobby but I suggest ABG mix. you will not need fertilizer and plants love it. if you are going to put plants it in you will also have to make a drainage layer. (if interested on a more step by step anyone can feel free to message me and check my last blog for what some of my tanks look like). different types of moss grows in different conditions (shag moss needs air flow and good light, java moss doesnt need air flow but needs to be WETTTTTT and good light) so that depends on the moss you go for. I can make some suggestions if interested.
If you are going to keep frogs you'll have to decide what kids of frogs. tree frogs, dart frogs or whatever else.. then depending on the type is how you will have to build up your tank..
now a little info on lights
Like Killgore touched up on there are many types of lighting you can use. idealy you want something that is going to help plants grow (I know with dart frogs they techinacally dont care about lighting and although a day/night cycle is important these guys live on the bottom of a forest floor which gets little to no light) now depending on what type of plants if also goign to determine the lights you want.
T5 lights are great to get plants to grow and no matter what lights you use you are going to have to make sure that the color temp is around 6500k <-- this is important
6500k is natural daylight and your plants need this
CFL likes can be purchased in 6500k and thats great they are low watts and last a long time
LED is the way to go in my opinion bright lights and very cheap to run. (the best brand I have seen are Jungledawl LED they are big in the dart frog hobby) there are many many many types of LEDs and that could be a thread in itself
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with LED. CFL and T5s I said you need something in 6500k but....... what is also important for plant apperance is the Lumens this is a key key key factor wit growing Bromeliads.
Broms will lose their color if not under a good amount of lumens (usually with LEDs is 100 lumens per watt so if you have a 13W LED you will have about 1300 lumens on it also) the Lumens are pretty much the brightness of the light high lumens means brighter lights bromeliads need this.
Im pretty sure I could keep going but I feel like im probably getting too in detail on this if you have any questions feel free to ask me